Textured scrubber on one side. Soft and absorbent on the other. The E-Cloth Washing Up Pad does more than an ordinary sponge, with outstanding absorbency and microfiber muscle that removes grime and dried food, all with just water. Microscopic precision-engineered fibers do the grunt work, activated by the world’s best cleaner — water. You don’t even need to add liquid soap. (Love suds? We won’t spoil your fun!). Power through everything in the kitchen sink, from delicate dishware to stubborn, stuck-on leftovers — all without scratching. Then soak up splashes and leftover grease, leaving your sink and counter looking like new. Rinse between chores. Toss in laundry to refresh. That stacks up nicely against the pile of ordinary sponges you might use and toss otherwise. So much simpler and savvier, you might even look forward to washing up.